The ‘Personalised For You’ list, with trending songs the app thinks are relevant for you is under the People section. The app’s main interface is currently split into three sections: People, Places and Categories. Recently soft-launched after consulting numerous creators and brands, TrendTok claims to track a lot of data that’s not seen in the actual TikTok app.

TrendTok asks for some simple user information – where they’re based, what their current growth goal is, and what the niches they focus on are – and the app will then suggest a “Personalised for You” list of trends relevant to the user, “giving creators an extra leg up before the trend is oversaturated”.

Having used machine learning and AI to analyse flight information for their company Pilota, Saniyah Shah and her partner Omer Winrauke created TrendTok when they realised how they could use similar tech to predict TikTok trends. However, in the fast-moving world of TikTok, by the time trends are featured in these places, they are already somewhat mainstream and might be saturated by content.Įnter TrendTok, which aims to “solve a real pain point for those trying to build brands on TikTok’’ with one of the first analytics tools that tracks trends on the viral platform. There are a few ways to stay on top of what’s new: TikTok has the ‘Discover’ tab, industry newsletters highlight hot topics and sounds, and there’s a new Music Hub for TikTokers in the UK.

One helpful way of growing a channel on TikTok is to jump on a trend when it’s still emerging.

Tik toksounds